Founded in 2008, m-appeal is a dynamic world sales company well-established on the international market. With a carefully curated selection of about 8 films per year, we focus on original international art-house and genre cinema.
We also take a particular interest in queer cinema. Hand in hand with our filmmakers, we aim to nurture new talent and advance distinguished artists. We position our films giving them visibility through the trades and strong festival exposure. In our sales activity, we are persistent and thorough, exploring all possibilities to position our films benefiting of our extensive network of customers around the globe, targeting first the theatrical/all rights market, followed by home entertainment and television channels. We work on a highly transparent basis and share our income using a particularly producer friendly model, aiming to build long-lasting and honest relationships with our directors and producers.
The m-appeal policy
We do best, what we love to do: Titles we work with are the ones we are passionate about – and that we trust in sales-wise. Proved by our sales success to territories all over the world, we have found our highly specialized marketplace. We know how to exploit the full potential of our films.
Our personal approach reflects not only in the selection of films but also in cooperation with production companies.
We build up fruitful and honest partnerships with our producers and share our success with every sale achieved. Setting up an individual sales, festival, and marketing strategy for each of our titles, we guarantee the best visibility of our films and directors at the international market.